what-we-knowAt Hannon Digital we have a lot of no-nonsense, practical experience in social business and digital communications and we'd like to share it with you here on our site and via our social channels. The aim of this section is to help our readers to address the challenges of successfully implementing digital communications in their business. By helping people with advice and guidance we hope to build trust and rapport with our clients, our technology partners, our suppliers and our friends in business and it encourages them to use us for training or providing managed services. If you like what you have read here then please share it via your professional networks. If you have any questions or challenges relating to digital communications then let us know and we or one of our partners will have a crack at answering it for you in an article. You can comment or ask questions about any of our articles so we look forward to interacting with you.

What we know

What we know

The True Cost of Hiring and Losing Marketing Staff

One of the factors to take into account when hiring in-house marketing staff is their typically short length of tenure. Just as you get used to them and they to their roles, they have left…

What we know

If you can’t beat the B2B buyers – can you bypass them?

As the nation was gripped by the spat between Unilever and Tesco over a proposed 10% trade price increase, I was moved to ponder on the relationship between B2B suppliers and their customers in the modern world. You will be aware that…

What we know

How to reinvent your B2B salesforce – go Digital

When we were younger and computers were simpler, unconnected boxes, much of a trade buyer’s week would be taken up with a series of face-to-face meetings with sales representatives who showed up in their company Ford Mondeos (or Sierras if you…

What we know

DIY Digital – Don’t Do It…

The recent occurrence of a MediaTel conference entitled ‘Whose Job Is It Anyway’ made me think about the future role of agencies, and also the many clients who believe that do-it-yourself is a viable option when it comes to digital media…

What we know

Is Adblocking bad for business?

As an advertiser, you will be concerned about anything that potentially reduces the effectiveness of your campaigns.  Hence the importance that is being placed upon the issue of online adblocking. I would caution you to step back and take the long view…

What we know

The 10 Big Don’ts of Social Media Marketing

As a B2B digital marketing specialist, I talk to many firms where there is skepticism either about the value added by social networks to their business: or about the role of external social media management services. To those people I…

What we know

The Best Way to Get B2B Marketing Results – Guaranteed

Time was, if you were a B2B company you had limited options for marketing yourself to potential or current clients. And none of those options gave you meaningful data on who was showing interest or what your actual return…

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