what-we-knowAt Hannon Digital we have a lot of no-nonsense, practical experience in social business and digital communications and we'd like to share it with you here on our site and via our social channels. The aim of this section is to help our readers to address the challenges of successfully implementing digital communications in their business. By helping people with advice and guidance we hope to build trust and rapport with our clients, our technology partners, our suppliers and our friends in business and it encourages them to use us for training or providing managed services. If you like what you have read here then please share it via your professional networks. If you have any questions or challenges relating to digital communications then let us know and we or one of our partners will have a crack at answering it for you in an article. You can comment or ask questions about any of our articles so we look forward to interacting with you.

What we know

What we know

How do you tell who got the online sale?

In the old days, it was oh-so simple. You had a sales team in the field, and their calls led to signed sales orders. They earned their commission on that basis. Now, most B2B companies make their sales online – but…

What we know

Why Trust matters in Content Marketing

Content Marketing (as I always tell people that I am mentoring on their business social media usage) is all about being sensitive to your audience and delivering information and solutions to them in a personalised, informed and useful way. But there…

What we know

How to blend the virtues of Homeshoring and Offshoring

We all remember the rise and rise of offshore call centres. Most of the big banks and other service companies moved their customer handling abroad, amid much controversy. It was a cheaper solution but too often it was poorly…

What we know

The Loneliness of the Long-Distance Digital Media Guy

One of the less-discussed but actually very important problems faced by a guy (male or female) who gets hired by a firm to ‘do the digital thing’ that no-one else understands, is that – well – no-one else understands what…

What we know

Why having a professional website is like wearing a suit to a meeting

Firstly, let me qualify my heading. I may personally favour a proper business suit, but not every man wears the traditional suit and tie to a meeting. In fact, depending on what field you work in, it may be considered overly…

What we know

In-house Digital Marketing people – The Latest Cost

Earlier this year, my company (Hannon Digital) made a video about what it really costs to engage a Digital Marketing Manager in London. The base salary figure was £35,000, based on an average figure from published sources, which use advertised…

What we know

The True Cost of Hiring and Losing Marketing Staff

One of the factors to take into account when hiring in-house marketing staff is their typically short length of tenure. Just as you get used to them and they to their roles, they have left…

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