Posts Tagged online marketing

How to create a successful B2B email marketing campaign

How to create a successful B2B email marketing campaign

Maintaining a regular communication with your clients is even more important for B2B companies than it is for consumer operations.  Arguably the most important weapon in your armoury is email marketing. Whereas emails from companies you once bought from as an individual can be diffuse and irrelevant, when you make a trade purchase you are…

The Online / Offline Marketing Divide

The Online / Offline Marketing Divide

In the formative years of the Internet, Marketing did not change terribly much. There was this new device called a website, but for most B2B operations (if they bothered to create one at all) it was just a rehash of their print brochures, an extended calling card. Then we got broadband – and everything changed.…

Referral Marketing in B2B Circles

Referral Marketing in B2B Circles

A referral is something to be prized, especially if it comes unprompted from your customer to another person or company. It is a recommendation that says that what you do is good and is worth the cost. At its simplest it is a word-of-mouth recommendation. This has a heritage as long as trade itself: but…