Posts Tagged Digital

How to reinvent your B2B salesforce – go Digital

How to reinvent your B2B salesforce – go Digital

When we were younger and computers were simpler, unconnected boxes, much of a trade buyer’s week would be taken up with a series of face-to-face meetings with sales representatives who showed up in their company Ford Mondeos (or Sierras if you go back that far). Orders would routinely be given and recorded in the grateful…

DIY Digital – Don’t Do It…

DIY Digital – Don’t Do It…

The recent occurrence of a MediaTel conference entitled ‘Whose Job Is It Anyway’ made me think about the future role of agencies, and also the many clients who believe that do-it-yourself is a viable option when it comes to digital media content creation and management. Inevitably for a forum sponsored by ITV and containing speakers…

Digital Marketing – Going for the One

Digital Marketing – Going for the One

For most of its life, advertising’s techniques have been based upon mass marketing. The sheer difficulty and cost of individual targeting have meant that it has been an unattainable dream. Thus even B2B practitioners have had to take ads in trade magazines, build expensive expo stands and run wasteful direct mail campaigns in order to…