Posts Tagged Digital Leaders

Assessing the true value of social data

Assessing the true value of social data

Our recent Digital Leaders Think Tank was held at AIMIA on the Strand in London. AIMIA are loyalty specialists and own companies such as Nectar Card. They are very focussed on understanding their own audiences and the audiences of their clients and then working out how to engage them and earn their loyalty. There were…

Social Media and Online Communication at Sodexo Prestige

Social Media and Online Communication at Sodexo Prestige

Andrew Nicholson is the head of online for Sodexo Prestige. Sodexo Prestige are the UKs largest catering company dealing with anything from corporate catering in the staff canteen to fine dining at Royal Ascot; Sodexo Prestige cover every facet of food excellence. Andrew focuses on the changes businesses are being forced to make with regards…