Posts Tagged content marketing

How Google works for Local Businesses

How Google works for Local Businesses

We all like to see competition, and it used to be the case that the search engine market was fiercely competitive, but now that Google has become dominant it does at least make it an easy decision for local B2B operations that they must use Google to help them win new business. That is not…

Simple Steps To Build A Successful Mobile SEO Strategy

Simple Steps To Build A Successful Mobile SEO Strategy

Until really quite recently, we did not have to concern ourselves with Search Engine Optimisation (SEO) on mobile phones – they and their networks were so slow, you were delighted if you could send or receive a basic email message, while serious website surfing was for the very rich and/or those with a lot of…

YouTube: does it work for you?

YouTube: does it work for you?

Video is the most persuasive tool that you can use to influence B2B customers. A big statement: but you don’t need to take my word for it. According to Forbes Research, no less than 59% of senior executives would rather watch a video than read words about any particular subject.  And assuming that you agree…

Content Marketing  – the way to go Viral?

Content Marketing – the way to go Viral?

When dealing with the often-asked question ‘how do I go viral?’ I am reminded of my old science master teaching me about necessary and sufficient causes.  In this case, Content Marketing, the creation of rich and compelling content, is a necessary cause: without it you will not go viral. But it is not in itself…

Why Your Business Needs Social Skills

Why Your Business Needs Social Skills

As recently as 2012, there was still a lively debate about whether the various social media were essential tools for B2B marketers. Now, the discussion has moved on, and it is commonly accepted that content marketing via social networks is vital to the strategies of the most successful B2B companies.  A 2013 Report usefully outlined…

What has Guest Blogging ever done for B2B?

What has Guest Blogging ever done for B2B?

Like many aspects of the World Wide Web, guest blogging began innocently – and then (at least in some darker quarters) it changed.  It was always considered a two-way street, where third party bloggers were allowed to add content to your blog pages: and where you might be invited, or might politely ask, to be…

To Blog or Not to Blog? – the B2B Question

To Blog or Not to Blog? – the B2B Question

The blog has become a staple of successful B2B marketing strategies and it is recognised as being essential to the optimisation of a site’s position in search engines. And it has many additional social marketing benefits. Yet many firms pay lip service to it and allow their blog page to lie fallow with ageing posts and…

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