Posts Tagged content marketing

Too much content, too little time?

Too much content, too little time?

Mark Schaefer wrote a provocative piece in January 2014 on how there was an ever-increasing amount of content online, chasing a finite number of viewers with limited time and attention span. This, he felt, would generate a phenomenon he called ‘Content Shock’ where by having to spend more and more time and other resources to…

Why Android Launchers matter to the B2B Marketer

Why Android Launchers matter to the B2B Marketer

When you open your iPhone, you can of course change your background image. But the way the buttons appear – that’s the intrinsic Apple look and feel, part of what you pay for. But have you ever wondered why Android phones all look and work differently, so that the Samsung operation from your home page…

How Content Marketing is transforming PR

How Content Marketing is transforming PR

For as long as anyone now working can remember, Public Relations was an art practised by dedicated agencies who were solely responsible for burnishing the image of their clients, making them more famous and boosting their market value: and when things went wrong, for leading the damage limitation exercise. The dawn of the internet did…

Google – a recruiter’s dream?

Google – a recruiter’s dream?

Many of us in the digital sector talk a lot about the predominance of social media, especially LinkedIn, in the recruitment sphere. But it is important not to overlook the role of search engines, notably Google. Google is now a three-headed beast, and each head speaks to the recruiters and candidates alike. They are of…

Facebook for Local B2Bs

Facebook for Local B2Bs

Among social media, Facebook is the king of the jungle. Its numerical superiority ensures that it is one of the ‘go to’ networks that have to be included in a content marketing strategy. This is borne out by the fact that when surveyed early in 2014, 82% of SME marketers in North America used Facebook,…

Yahoo + Tumblr: the Next Big Native Advertising Thing?

Yahoo + Tumblr: the Next Big Native Advertising Thing?

Tumblr is one of the ‘coming’ social networks. It is a visual community, with people generating art and animated GIFs from still images. It appeals to people who seek what has been described as “the next shiny object” and has much of the same younger demographic as Instagram. Alexis Kaplan, Brand Strategist at Tumblr said…

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