Posts Tagged content marketing

How do you tell who got the online sale?

In the old days, it was oh-so simple. You had a sales team in the field, and their calls led to signed sales orders. They earned their commission on that basis. Now, most B2B companies make their sales online – but you can use Google to tell you where the order emanated from, right? Sorry,…

Why Trust matters in Content Marketing

Why Trust matters in Content Marketing

Content Marketing (as I always tell people that I am mentoring on their business social media usage) is all about being sensitive to your audience and delivering information and solutions to them in a personalised, informed and useful way. But there is no point at all in embarking on this approach if you do not…

The Science behind Infographics – and why they work

The Science behind Infographics – and why they work

As they often say in the States, “follow the money”, and in the case of infographic usage, B2B companies in the USA have certainly voted with their wallets – according to the Content Marketing Institute’s annual survey, infographics were the fastest-growing digital marketing tactic in 2015, with 62% of B2B marketers using it (in 2014,…

Google Ranking – Separating Fact from Myth

Google Ranking – Separating Fact from Myth

In recent years there has been a huge amount of time devoted to dissecting just what works and does not in terms of SEO and ranking highly on Google (and let’s not forget Bing/Yahoo). Much of what is written is either out of date or is misguided. To do the subject full justice would require…

The changing face of SEO

The changing face of SEO

There have been so many changes to Google’s operating practices in the last three years, that the whole industry built around Search Engine Optimisation (SEO) has been turned on its head – and many  specialist practitioners in the formerly dark art are no more to be found. A raft of techniques that were once used…

Get a Responsive Website – or Disappear?

Get a Responsive Website – or Disappear?

If you think your current site, designed quite recently, is performing fine – and your Google ranking is OK – then you could be in for a shock. For the biggest algorithm change in years from Google has just been implemented. And if your site is not ‘responsive’ (meaning that it is optimised to serve…

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