Posts Tagged content management

Why Trust matters in Content Marketing

Why Trust matters in Content Marketing

Content Marketing (as I always tell people that I am mentoring on their business social media usage) is all about being sensitive to your audience and delivering information and solutions to them in a personalised, informed and useful way. But there is no point at all in embarking on this approach if you do not…

Google Ranking – Separating Fact from Myth

Google Ranking – Separating Fact from Myth

In recent years there has been a huge amount of time devoted to dissecting just what works and does not in terms of SEO and ranking highly on Google (and let’s not forget Bing/Yahoo). Much of what is written is either out of date or is misguided. To do the subject full justice would require…

The changing face of SEO

The changing face of SEO

There have been so many changes to Google’s operating practices in the last three years, that the whole industry built around Search Engine Optimisation (SEO) has been turned on its head – and many  specialist practitioners in the formerly dark art are no more to be found. A raft of techniques that were once used…