Posts Tagged B2B

How to reinvent your B2B salesforce – go Digital

How to reinvent your B2B salesforce – go Digital

When we were younger and computers were simpler, unconnected boxes, much of a trade buyer’s week would be taken up with a series of face-to-face meetings with sales representatives who showed up in their company Ford Mondeos (or Sierras if you go back that far). Orders would routinely be given and recorded in the grateful…

The 10 Big Don’ts of Social Media Marketing

The 10 Big Don’ts of Social Media Marketing

As a B2B digital marketing specialist, I talk to many firms where there is skepticism either about the value added by social networks to their business: or about the role of external social media management services. To those people I say, success in social media application is as much about what you don’t do wrong,…

Why your B2B website is haemorrhaging leads

Why your B2B website is haemorrhaging leads

Until recently it was oh-so easy. You built your attractive B2B website and you invited people to click through to meet your needs – either to shop online, or to request more information, to express interest in becoming a distributor, or join your mailing list. ‘Simples’ – to quote a well-known meerkat… But things have…

What makes an effective B2B content schedule?

What makes an effective B2B content schedule?

In the world of social business and B2B social media, content is a crucial ingredient to the online interaction which builds trust and confidence with your target audience. If used effectively great online content can help to generate business opportunities and connections and can even help you to hire great people or close more business…