Posts Tagged B2B Marketing

Facebook Ads get smarter for SMEs

Facebook Ads get smarter for SMEs

One of the drawbacks of advertising on Facebook (apart from the unsuitable demographics for some B2Bs) has been the clunky performance of the Facebook Pages Manager app. It has been difficult for marketers to track the performance of their ads on the platform, and react accordingly when things are not ideal. And as we all…

Best Practice for B2B Digital Marketing

Best Practice for B2B Digital Marketing

To quote Bonnie Tyler, “I need a hero” – because we who specialise in B2B marketing are often overlooked while more B2C practitioners are lauded for their achievements. Here are two examples of excellence in our sector, to encourage you to emulate their achievements. Jobsite – spoofing for success It is great to be able…

Face 2 Face: Still No.1 in B2B

Face 2 Face: Still No.1 in B2B

‘Everything in moderation’, I was always told as I grew up. And I’m reminded of it when I find myself immersing myself too deeply in the Net and the maze of social media. It’s hard not to – it’s my job, after all – my name’s on the letterhead, along with ‘Digital’. But I always…