Knowledge hub from HD Team

All Latest Articles


Content marketing
Posted by Chris Ring
May 05, 2017

Why Trust matters in Content Marketing

Content Marketing (as I always tell people that I am mentoring on their business social media usage) is all...

Homeshoring and Offshoring
Posted by Colm Hannon
March 03, 2017

How to blend the virtues of Homeshoring and Offshoring

We all remember the rise and rise of offshore call centres. Most of the big banks and other service...

Digital media
Posted by Colm Hannon
January 09, 2017

The Loneliness of the Long-Distance Digital Media Guy

One of the less-discussed but actually very important problems faced by a guy (male or female) who gets hired...

Posted by Colm Hannon
December 20, 2016

Why having a professional website is like wearing a suit to a meeting

Firstly, let me qualify my heading. I may personally favour a proper business suit, but not every man wears...

Digital Marketing
Posted by Colm Hannon
November 29, 2016

In-house Digital Marketing people – The Latest Cost

Earlier this year, my company (Hannon Digital) made a video about what it really costs to engage a Digital...

Cost of Hiring and Losing Marketing Staff
Posted by Colm Hannon
November 08, 2016

The True Cost of Hiring and Losing Marketing Staff

One of the factors to take into account when hiring in-house marketing staff is their typically short length of...

Posted by Colm Hannon
October 24, 2016

If you can’t beat the B2B buyers – can you bypass them?

As the nation was gripped by the spat between Unilever and Tesco over a proposed 10% trade price increase,...

Posted by Colm Hannon
October 20, 2016

How to reinvent your B2B salesforce – go Digital

When we were younger and computers were simpler, unconnected boxes, much of a trade buyer’s week would be taken...

Posted by Colm Hannon
October 18, 2016

DIY Digital – Don’t Do It…

The recent occurrence of a MediaTel conference entitled ‘Whose Job Is It Anyway’ made me think about the future...

Posted by Colm Hannon
September 08, 2016

Is Adblocking bad for business?

As an advertiser, you will be concerned about anything that potentially reduces the effectiveness of your campaigns.  Hence the...

social media marketing
Posted by Colm Hannon
August 02, 2016

The 10 Big Don’ts of Social Media Marketing

As a B2B digital marketing specialist, I talk to many firms where there is skepticism either about the value...

B2B Marketing
Posted by Colm Hannon
June 14, 2016

The Best Way to Get B2B Marketing Results – Guaranteed

Time was, if you were a B2B company you had limited options for marketing yourself to potential or current...