Archive for Google

How do you tell who got the online sale?

How do you tell who got the online sale?

In the old days, it was oh-so simple. You had a sales team in the field, and their calls led to signed sales orders. They earned their commission on that basis. Now, most B2B companies make their sales online – but you can use Google to tell you where the order emanated from, right? Sorry,…

Google Ranking – Separating Fact from Myth

Google Ranking – Separating Fact from Myth

In recent years there has been a huge amount of time devoted to dissecting just what works and does not in terms of SEO and ranking highly on Google (and let’s not forget Bing/Yahoo). Much of what is written is either out of date or is misguided. To do the subject full justice would require…