Archive for Digital Content

Why Trust matters in Content Marketing

Why Trust matters in Content Marketing

Content Marketing (as I always tell people that I am mentoring on their business social media usage) is all about being sensitive to your audience and delivering information and solutions to them in a personalised, informed and useful way. But there is no point at all in embarking on this approach if you do not…

The Loneliness of the Long-Distance Digital Media Guy

The Loneliness of the Long-Distance Digital Media Guy

One of the less-discussed but actually very important problems faced by a guy (male or female) who gets hired by a firm to ‘do the digital thing’ that no-one else understands, is that – well – no-one else understands what the poor person says or does. I see a lot of B2B industrial or service…

In-house Digital Marketing people – The Latest Cost

In-house Digital Marketing people – The Latest Cost

Earlier this year, my company (Hannon Digital) made a video about what it really costs to engage a Digital Marketing Manager in London. The base salary figure was £35,000, based on an average figure from published sources, which use advertised posts. So looking at late 2016, how has that changed? Well, it’s interesting to see…

DIY Digital – Don’t Do It…

DIY Digital – Don’t Do It…

The recent occurrence of a MediaTel conference entitled ‘Whose Job Is It Anyway’ made me think about the future role of agencies, and also the many clients who believe that do-it-yourself is a viable option when it comes to digital media content creation and management. Inevitably for a forum sponsored by ITV and containing speakers…

The Science behind Infographics – and why they work

The Science behind Infographics – and why they work

As they often say in the States, “follow the money”, and in the case of infographic usage, B2B companies in the USA have certainly voted with their wallets – according to the Content Marketing Institute’s annual survey, infographics were the fastest-growing digital marketing tactic in 2015, with 62% of B2B marketers using it (in 2014,…

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