Archive for Content Marketing

Why Trust matters in Content Marketing

Why Trust matters in Content Marketing

Content Marketing (as I always tell people that I am mentoring on their business social media usage) is all about being sensitive to your audience and delivering information and solutions to them in a personalised, informed and useful way. But there is no point at all in embarking on this approach if you do not…

Twitter tips to improve your Twitter marketing

Twitter tips to improve your Twitter marketing

Contrary to popular belief, Twitter Marketing is not just about placing the right content in the right place at the right time. It involves moving past the obvious, clichéd advice and creating a flawless approach, a blend of relevant content and strategic targeting. What is important to remember is that Twitter is a fast-paced, crowded…

The Science behind Infographics – and why they work

The Science behind Infographics – and why they work

As they often say in the States, “follow the money”, and in the case of infographic usage, B2B companies in the USA have certainly voted with their wallets – according to the Content Marketing Institute’s annual survey, infographics were the fastest-growing digital marketing tactic in 2015, with 62% of B2B marketers using it (in 2014,…

Google Ranking – Separating Fact from Myth

Google Ranking – Separating Fact from Myth

In recent years there has been a huge amount of time devoted to dissecting just what works and does not in terms of SEO and ranking highly on Google (and let’s not forget Bing/Yahoo). Much of what is written is either out of date or is misguided. To do the subject full justice would require…

Top 6 Digital Marketing Trends that will dominate 2016

Top 6 Digital Marketing Trends that will dominate 2016

As 2016 rolls in, it’s time for those new year’s traditions – but aside from clichéd resolutions about hitting the gym, or achieving a better work life balance, have you considered your digital marketing objectives for the year? A lot of the time, people’s new year resolutions never see the light of day because they…

Top 10 Digital Articles of 2015

Top 10 Digital Articles of 2015

Now that the Holiday madness is behind us, here is a run-down of our Hannon Digital articles that most impressed you in 2015: and like last year, we aim to bring you regular reports from the B2B Digital Frontline all through the coming months. 10. LinkedIn – To Pay or Not to Pay? (June 18)…

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