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How do you tell who got the online sale?

How do you tell who got the online sale?

In the old days, it was oh-so simple. You had a sales team in the field, and their calls led to signed sales orders. They earned their commission on that basis. Now, most B2B companies make their sales online – but you can use Google to tell you where the order emanated from, right? Sorry,…

Why Trust matters in Content Marketing

Why Trust matters in Content Marketing

Content Marketing (as I always tell people that I am mentoring on their business social media usage) is all about being sensitive to your audience and delivering information and solutions to them in a personalised, informed and useful way. But there is no point at all in embarking on this approach if you do not…