Twitter tips to improve your Twitter marketing

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Contrary to popular belief, Twitter Marketing is not just about placing the right content in the right place at the right time. It involves moving past the obvious, clichéd advice and creating a flawless approach, a blend of relevant content and strategic targeting.

What is important to remember is that Twitter is a fast-paced, crowded social platform -with 271 million active monthly users and 500 million tweets sent out each day, you really have to get it right to get noticed!

According to industry data, the average Twitter CTR is 1.64%. SignUpTo suggests that the more followers you have, the fewer clicks you’ll get on your tweets:

  • Users with 50 – 1,000 followers had a 6.16% CTR.
  • Users with 1,000 – 5,000 followers had a 1.45% CTR.
  • Users with 5,000 – 10,000 followers had a 0.55% CTR.
  • Users with 10,000+ followers had a 0.45% CTR.

How can your business achieve success on Twitter?

  1. Build a relationship with your target audience:

Remember, trust trumps number of followers. A common mistake small businesses make is trying too hard to build their follower base, often at the cost of targeting the right audience.

A major advantage of being a small business is the freedom to engage more directly and candidly with your customers. An effective way to engage with your Twitter followers is to share your business journey with them and connect on a human level. This means sounding authentic and non-robotic. In the digital arena, you may at times forget that you’re dealing with real people at the other end of a Twitter handle. When writing your tweets, make sure you say what you would in a real life situation. People like to be spoken to sincerely and honestly, rather than the mechanical approach we too often take when dealing with customers online.

  1. Never Spam Your Audience:

Don’t make the mistake of posting content just for the sake of populating your Twitter page. Your followers rely on your expertise, and having built a relationship with you, they trust that you will post credible content. If you start sharing random posts unrelated to your business, brand or image, it could be damaging. Re-tweeting about unrelated topics, or trying to sell a product or service without the right content format, could lead your followers to lose faith and result in a ton of people unfollowing you.

  1. Not everything you tweet has to have a link:

This may sound like bad advice at first, but stay with me for a minute. Once you’ve built a relationship and gained the trust of your customers, the next logical step is to maintain and nurture this relationship. By avoiding a link in every tweet, you are displaying that you’re interested in more than just selling your brand. Additionally, limiting the number of links that you share on Twitter will add value to the ones you do.

Research supports this view and indicates that tweets without links get more engagement. When you use fewer links, the followers that trust you will know that whatever links you do share are worth clicking.

  1. Formula for the perfect format:

The perfect Tweet is made up of a few essential elements – text, a link (sometimes), @mentions, hashtags and an image. What order should these be in? Start your tweet with text and then add a link. If possible and necessary, include @mentions. Finally add hashtags and insert your image.

  1. How to use Hashtags:

A hashtag is simply a word or set of characters preceded by the “#” symbol. It helps Twitter users to sort, search and find information on their terms. Three key things to consider:

  • Number of hashtags per post – Buffer reports that, using one or two hashtags in a Tweet can increase engagementup to 21%. But use more than three, and Tweets can see a 17% drop in engagement.
  • Don’t use popular trends for the sake of it – hashtags should be relevant to your industry.
  • Use hashtags that people actually follow – simply using a hashtag because it appears relevant to your brand is pointless; you need to ensure the hashtag will increase engagement.

 What you need to know about Twitter lists

What is a Twitter list? – It is an efficient way to organise people you are following (or not yet following) in preferred groups. Twitter lists help you cut through the noise. With 271 million active users every month, it can be challenging to identify genuine customers and influencers. Here are a few lists you MUST create:

  1. Customers/Clients: Your primary and most important audience are your customers. This list will help you stay updated on your customers’ activities on social media. An essential tip is to keep this list private – you can always go back into your list settings later on to edit it.
  2. The “Notice Me” list: Buffer recommends using this list to keep a track of the people you wish would notice your brand and follow you. They are key people/prospects that you would like to engage with. Once they follow you back, you can delete them from this list and move them to your ‘client’ list. Again, it’s best to keep this list private as well.
  3. Competitor list: Being aware of what your competitors are doing is absolutely necessary if you want to be ahead of the game. I leave it up to you whether you want to take inspiration from the people/brands on this list, or see them as a reminder of what you should and should not be doing on Twitter.
  4. Influencers: In the Twitter world, there is a group of individuals who hold a lot of power for your brand. This includes people who have a large audience, whose audience pays attention to what they have to say, but most importantly, their audience is your potential audience!

It’s OK to use your content to increase sales

In your rush to create content, engage with customers and increase your follower base, don’t lose sight of the main objective of all your digital marketing efforts – to increase sales! The truth is, a major trend in online marketing (rightly) is the increasing focus on ROI. Ultimately, your content should be targeted towards improving conversion rates; keeping this in mind don’t be hesitant to use Twitter to promote events, workshops, conferences or your new products and services.

At Hannon Digital we make every effort to create a Twitter strategy that resonates with your brand and focuses on the key areas discussed above. To know more about what we do get in touch with me at – or connect with me on LinkedIn.

 Twitter Marketing