10 Reasons not to hire your own digital staffLeave a Comment (1) ↓
So your organisation knows it needs to ‘do digital’ properly. Is your first thought to hire a digital marketing manager? Then maybe you should think again. Here are 10 reasons why…
1. Lack of expertise
If you are a digital expert at the top of your game, do you want to work with like-minded colleagues in a creative hot shop or do you want to be a loner in a client who specializes in making widgets or supplying financial services? I think you know the answer.
2. No creative ability
You will probably tend to hire a ‘suit’, someone who fits in with your corporate ethos. That’s not the person who is naturally going to think outside your comforting business box.
3. Limited outside exposure
There are many other companies out there that have issues and problems like yours to overcome. You may be lucky and find someone who has a bit of previous experience: but for current awareness and cross-fertilization, you need a third party.
4. All alone
Hiring one person means they have no backup. Who have they got to bounce off, and who will do all the legwork that they do not have the time or inclination to do?
5. On costs
Anyone who hires in the big city knows the ‘London Weighting’ costs – you are in for a premium salary, and that’s just the beginning. Get ready for NI, pension, expenses, and maybe a health club membership…
6. Not the sharpest knife
Your new man or woman may do their best to keep up with the ever-changing developments in digital, but they cannot hope to have the cutting-edge exposure and inside knowledge of a specialist digital consultancy.
7. Paying twice
Why do agencies have many people on your account? Because there are many jobs to do. Consequently, be prepared for your new hire to soon sign up external suppliers to do the creative and tech heavy lifting – so are you happy about paying double the cost that you budgeted for?
8. Time off
As with any employee, your digital person will be entitled to holidays, and is likely to be off sick, take paternity or maternity leave, or just have a bad day. Whereas your agency knows that it is in the business of 24/7 service.
9. One skill versus many
You can certainly hire someone who is highly skilled in tech, or social media – but will they write their own SEO copy, answer all the tweets or craft the perfect infographic? For multiple skillsets, you need a full-function digital consultancy.
10. Attachments not included
Here’s the final kicker. You may have, against the odds, found a multi-talented superman or superwoman – but to do their job to the full they need to subscribe to a bevy of expensive tools like Hootsuite, Sprout Social and Manage Flitter. You can end up spending £25k on apps that come as part of the deal when you outsource to the right specialist company.
If I’ve convinced you of the virtues of outsourcing over insourcing digital, then we at Hannon Digital London are ready to learn about your needs and to put together a cost-effective package that in most cases costs less than one new person sitting in your office – and it involves a wealth of different and complementary skills.