Posts Tagged social media

How to convert Big Data into B2B marketing gold

How to convert Big Data into B2B marketing gold

You have, I am sure, always captured some data on your customers, if only on a series of Rolodex cards. But such is the explosion of information available today that it has spawned the term ‘Big Data’. Where do you begin in terms of making sense of it all? The keys to gaining market advantage…

Assessing the true value of social data

Assessing the true value of social data

Our recent Digital Leaders Think Tank was held at AIMIA on the Strand in London. AIMIA are loyalty specialists and own companies such as Nectar Card. They are very focussed on understanding their own audiences and the audiences of their clients and then working out how to engage them and earn their loyalty. There were…

Social Media and Online Communication at Sodexo Prestige

Social Media and Online Communication at Sodexo Prestige

Andrew Nicholson is the head of online for Sodexo Prestige. Sodexo Prestige are the UKs largest catering company dealing with anything from corporate catering in the staff canteen to fine dining at Royal Ascot; Sodexo Prestige cover every facet of food excellence. Andrew focuses on the changes businesses are being forced to make with regards…

Why do start-ups fail?

Why do start-ups fail?

As we all know that majority of start-ups fail because they lack the necessary funding or lose motivation to continue after a while. But a recent study indicates that several start-ups fail because they don’t know how to communicate effectively with their customers/clients. Communication is an integral part of today’s business strategy and if you…

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