Posts Tagged social media

WTF is an Infographic?

WTF is an Infographic?

    “A picture is worth a thousand words.” While this might be a cliché, science backs it – In fact, research is quite clear that people process visual information much faster than other forms of content. 90% of the information transmitted to the brain is visual ! There are 100s of ways to attract…

10 Reasons not to hire your own digital staff

10 Reasons not to hire your own digital staff

So your organisation knows it needs to ‘do digital’ properly. Is your first thought to hire a digital marketing manager? Then maybe you should think again. Here are 10 reasons why…  1. Lack of expertise If you are a digital expert at the top of your game, do you want to work with like-minded colleagues in…

Lessons from the LinkedIn ‘sexism’ affair

Lessons from the LinkedIn ‘sexism’ affair

Those who connect on LinkedIn in the UK alone are in good company – with over 17 million British members, it is the best route to enhancing one’s professional network. Yet one professional fell foul of it in a very big way recently, and ended up as front-page news (admittedly on a slow news day).…

What’s the big Yahoo?

What’s the big Yahoo?

In my columns I frequently refer to Google, which is of course for so many of us the default search engine, having seen off former giants like Netscape: but it is less often that I and other commentators refer to Yahoo as being a serious rival.  Yet this is somewhat unfair: Yahoo is no longer…

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