Posts Tagged social media

10 Twitter Tips for British B2B Marketers

10 Twitter Tips for British B2B Marketers

Apologies to our American cousins, but it does tend to be the case that because their digital market is so massive, they can dominate discussions about how best to promote yourself on social media. When it comes to Twitter, there is obvious commonality in their approach to the platform and ours in the UK (or…

ROI cannot be measured on Social Media Marketing – FALSE

ROI cannot be measured on Social Media Marketing – FALSE

Attributed to various individuals (but quite possibly apocryphal) is the well-worn phrase ‘Half of my advertising spend is wasted. Unfortunately I don’t know which half’. It’s the sort of thing you might hear from a cynical Financial Director; and unfortunately it typifies the belief that is held in some business circles about social media spending.…

Why your B2B website is haemorrhaging leads

Why your B2B website is haemorrhaging leads

Until recently it was oh-so easy. You built your attractive B2B website and you invited people to click through to meet your needs – either to shop online, or to request more information, to express interest in becoming a distributor, or join your mailing list. ‘Simples’ – to quote a well-known meerkat… But things have…

Top 6 Digital Marketing Trends that will dominate 2016

Top 6 Digital Marketing Trends that will dominate 2016

As 2016 rolls in, it’s time for those new year’s traditions – but aside from clichéd resolutions about hitting the gym, or achieving a better work life balance, have you considered your digital marketing objectives for the year? A lot of the time, people’s new year resolutions never see the light of day because they…

A Masterclass with Colm Hannon –Don’t Miss this Opportunity!

A Masterclass with Colm Hannon –Don’t Miss this Opportunity!

Digital marketing expert and the founder & CEO of our company, Colm Hannon will be conducting a Masterclass on ‘Defining and communicating your own personal brand online’, as a part of the Guardian’s Masterclass series. These classes are aimed at anyone interested in personal or professional development. “Harnessing the expertise and specialisms within the organisation,…

Top 10 Digital Articles of 2015

Top 10 Digital Articles of 2015

Now that the Holiday madness is behind us, here is a run-down of our Hannon Digital articles that most impressed you in 2015: and like last year, we aim to bring you regular reports from the B2B Digital Frontline all through the coming months. 10. LinkedIn – To Pay or Not to Pay? (June 18)…

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