Posts Tagged social media training

The Best New Social Media platforms for B2B

The Best New Social Media platforms for B2B

There are plenty of digital seers and sages who vie with each other to predict the Next Big Thing in Social Networks, that will cream off the teens who are apparently tiring of Facebook and have already left MySpace: but who is looking through the business prism and assessing which of the many contenders are…

Why eCommerce B2Bs need Social Media Marketing

Why eCommerce B2Bs need Social Media Marketing

All B2Bs need social media, but those who trade via their sites need it to work for them even harder.  Gartner published data in 2012 predicting that one–half of internet sales will happen via social media by 2015.  Already some 20% of people prefer to buy from companies using their Facebook sites than via their…

Twitter’s New Look – looking good, or not?

Twitter’s New Look – looking good, or not?

Whenever a social network makes a change, it is like rearranging the furniture or repainting a favourite room – some inhabitants like the fresh new look, others complain about the loss of the familiar and comfortable.  Twitter has just changed the look and feel of its desktop. And the first thing that most commentators have…

Grown-Up Social Media for B2B Marketing

Grown-Up Social Media for B2B Marketing

Despite the unstoppable rise of social media, there is still a lingering tendency in some circles to dismiss it as something that is essentially trivial and transitory, and beneath the gaze of serious businesspeople. In fact, nothing could be further from the truth. Take Facebook for example: anyone who has watched ‘The Social Network’ knows…

Online Video and how it Leads to B2B Sales

Online Video and how it Leads to B2B Sales

It has in the last 4 years or so become increasingly clear that B2B websites can no longer remain static. To stay ahead of less fleet-footed competitors, it is necessary to add movement in the form of video.  The problem has been how to move this on from the now-ubiquitous ‘explainer video’ (which is really…

Twitter for B2B Leads

Twitter for B2B Leads

When Twitter first came to prominence, it was much derided for its deliberately truncated message length, and the suggestion was that it encouraged the ‘dumbing down’ of communication. It has also been attacked for the vicious ‘trolling’ that has been inflicted by some individuals on others.  While these criticisms cannot be ignored, there is no…

Why the most valuable B2B currency is trust

Why the most valuable B2B currency is trust

I recently reached the proposal stage with a technology company but after meeting their CEO and exchanging emails with him I just didn’t trust him so I decided not to do business with him based on that reason and I declined the opportunity to put forward the requested proposal. I just didn’t trust him. When…

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