Posts Tagged social media training

How to promote your business using LinkedIn Groups

How to promote your business using LinkedIn Groups

Any self-respecting businessperson these days needs to appear on LinkedIn. Not only is it where headhunters and businesses begin any candidate search: but it is where prospective B2B clients, suppliers and stakeholders check out the people with whom they might want to associate. Businesses need their own page: and that sets the tone and the…

How to promote your business using LinkedIn Publisher

How to promote your business using LinkedIn Publisher

It’s a hoary old marketing maxim, but when something is free, does anyone value it? In particular, when LinkedIn started publishing the thoughts of its chosen Influencers, they created an exclusive invitation-only club that many business leaders aspired to join, but few would ever be asked to. Now, LinkedIn has flung open the doors to…

Social Media Gaffes and how to avoid them

Social Media Gaffes and how to avoid them

The very fact that Social Media are so powerful makes them extremely dangerous in the wrong hands. That is why it is easy to find articles (like this one) that are at least slightly guilty of schadenfreude: the satisfaction that can be gained from other’s misfortune. But I am really using the following examples as…

How to Win Influential Friends on Social Media

How to Win Influential Friends on Social Media

You may be doing everything more or less right in terms of your content marketing and your social media strategy. But somehow your online campaign is not quite catching fire and attracting the attention of your desired audience. What to do? Well, one way you can make yourselves famous is to enlist the help of…

Alerting Law Firms to Social Media

Alerting Law Firms to Social Media

Law firms were never likely to be the first to adopt social networks enthusiastically. Yet now it is foolhardy not to embrace the new media, because within their fields are where the clients and potential clients increasingly operate. Media litigation partner at Hamlins, Christopher Hutchings, should know more than most about the risks and he…

Why CEOs need to Socialise

Why CEOs need to Socialise

So as a CEO, you of course make it your business to network and to meet and greet people who may be of use to your business, as suppliers, stakeholders, key managers, and of course customers. You probably belong to some clubs, some business groupings like the IoD, Chamber of Commerce, maybe a business breakfast…

Social Selling – the Ethical Approach?

Social Selling – the Ethical Approach?

The term ‘social selling’ is relatively new and it has been described as simply referring to sales that emanate from using social media. However that is too simplistic. It would be entirely possible (but undesirable) to simply bolt digital media onto your conventional sales model. What is really meant by social selling is a fundamental…

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