Posts Tagged social media training

Does GAFA rule the digital world?

Does GAFA rule the digital world?

If you are a senior executive and don’t live in the self-centred world of the internet specialist, you may have avoided the acronym GAFA – it stands for:  Google (est. 1998) Apple (est. 1976) Facebook (est. 2004) Amazon (est. 1994)  It has been coined to indicate the power exerted by this modern Big 4 on…

LinkedIn – where not-for-profits can profit…

LinkedIn – where not-for-profits can profit…

I often write about the beauties of social media for B2B businesses, most of whom are trying to make a profit, even though in the early years many are strictly unprofitable. S, of course, are most of the social media companies themselves, but note that this does not stop them from floating or from selling…

Social faux pas turn people off businesses

Social faux pas turn people off businesses

When your company embarks on the exciting journey through social media, do not make some of the common and potentially very costly errors that have been perpetrated by others. Read below, and steer clear… Don’t be a robot  One Joe Pulizzi, a marketing consultant and therefore a B2B supplier who should have known better, boosted…

The business case for investing in LinkedIn Training

The business case for investing in LinkedIn Training

When you add yourself to the ranks of the LinkedIn membership, either as a person or as an organization, you are in good company: the numbers alone are impressive: Over 300 million worldwide individual members 15 million of them in the UK alone 2 million corporate memberships But of course numbers alone do not make…

The Rights and Wrongs of LinkedIn

The Rights and Wrongs of LinkedIn

As someone who trains people on how to ‘do LinkedIn’ properly, I know very well that it is a subject that requires quite a long time to discuss into full. However, I would like to address a few issues that I see rather too often, in all walks of business on peoples’ personal pages. Separating…

How to choose a LinkedIn Trainer

How to choose a LinkedIn Trainer

LinkedIn is business’s favourite social network. Those of us in business understand it instinctively: it provides a worldwide stage on which to perform what we’ve always been enjoined to do – which is, ‘networking’. But then there is an obstacle. We have to present ourselves to the best advantage. And as any marketing person knows,…

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