Posts Tagged social media marketing

How Google works for Local Businesses

How Google works for Local Businesses

We all like to see competition, and it used to be the case that the search engine market was fiercely competitive, but now that Google has become dominant it does at least make it an easy decision for local B2B operations that they must use Google to help them win new business. That is not…

Is B2B Social Media a Laughing Matter?

Is B2B Social Media a Laughing Matter?

As head of London-based social media agency Hannon Digital, I often find myself having to persuade senior people in B2B companies that they need to take social media marketing seriously. But that doesn’t mean that they have to be dull. Quite the reverse.  The trick with many business-to-business social campaigns is how to find the…

Why eCommerce B2Bs need Social Media Marketing

Why eCommerce B2Bs need Social Media Marketing

All B2Bs need social media, but those who trade via their sites need it to work for them even harder.  Gartner published data in 2012 predicting that one–half of internet sales will happen via social media by 2015.  Already some 20% of people prefer to buy from companies using their Facebook sites than via their…

LinkedIn Ads – and its importance in your social media campaign

LinkedIn Ads – and its importance in your social media campaign

We have commented before about LinkedIn’s preeminence in the B2B social marketplace. The network is able to convincingly claim that it is “the world’s largest audience of active, influential professionals”. To advertisers it boasts a flexibility that emulates the immensely successful Google Ads: it offers: Freedom to set your budget Payment by Clicks or Impressions…

Grown-Up Social Media for B2B Marketing

Grown-Up Social Media for B2B Marketing

Despite the unstoppable rise of social media, there is still a lingering tendency in some circles to dismiss it as something that is essentially trivial and transitory, and beneath the gaze of serious businesspeople. In fact, nothing could be further from the truth. Take Facebook for example: anyone who has watched ‘The Social Network’ knows…

Social Media or SEO: What works best for Businesses?

Social Media or SEO: What works best for Businesses?

We have recently heard a lot about Facebook’s 10th anniversary and how the social media giant has helped connect the whole world. Along with Facebook several other social media channels like Twitter, LinkedIn and Pinterest have also captured our imagination. This hype about social media has been around for a decade now. But search engine…

B2B social media checklist for 2014

B2B social media checklist for 2014

Here is a quick checklist for B2B companies to ensure that they have everything they need in place for 2014. Social media monitoring in place for sales, customer services, recruitment and product development. A digital strategy                 A content strategy A content schedule A publishing schedule A socially…

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