Posts Tagged social media marketing

Face Off between Office Social Rivals

Face Off between Office Social Rivals

Just when you think that the social network playing field is clearly demarcated and everyone has their defined positions, along comes a new initiative that threatens to move the proverbial goalposts again. We at Hannon Digital are great advocates of LinkedIn for B2B management teams, and we work closely with LinkedIn in London to provide…

Does GAFA rule the digital world?

Does GAFA rule the digital world?

If you are a senior executive and don’t live in the self-centred world of the internet specialist, you may have avoided the acronym GAFA – it stands for:  Google (est. 1998) Apple (est. 1976) Facebook (est. 2004) Amazon (est. 1994)  It has been coined to indicate the power exerted by this modern Big 4 on…

Why Facebook Rooms are open for business

Why Facebook Rooms are open for business

As someone who advises businesses, especially B2Bs, on how to get the best results from social networks, I am often asked if Facebook isn’t the first and most obvious choice to focus the activity.  My answer is generally ‘no’. Unless you plan to intervene in the personal conversations of individuals (predominantly young ones, albeit less…

The Fun Factor and B2B Marketing

The Fun Factor and B2B Marketing

One of the unspoken assumptions that lies behind a lot of business-to-business marketing is that it has to be serious and, well, “businesslike”. The result of this is that advertising ideas that seem frivolous are frequently rejected out of hand. They may be OK for B2C, runs the cliché, but they don’t suit professional companies.…

Why ROI is king for Social Media Marketing

Why ROI is king for Social Media Marketing

If you are a CEO or senior level Director, you may be wondering, ‘just what does this social media thing do for our business?’ Going into it is often seen as a leap of faith, into a new area that is uncharted and where there are no measurements of success or failure. But that is…

Social Media for B2B Startups

Social Media for B2B Startups

You’re a startup. By definition, you are new on the block. People don’t yet know your brand: and there won’t be many people talking about you online. So should you be concerned to have a social media strategy, and to make an impact online? Absolutely. The good news is that this is probably the best…

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