Posts Tagged social media marketing

The 10 Big Don’ts of Social Media Marketing

The 10 Big Don’ts of Social Media Marketing

As a B2B digital marketing specialist, I talk to many firms where there is skepticism either about the value added by social networks to their business: or about the role of external social media management services. To those people I say, success in social media application is as much about what you don’t do wrong,…

ROI cannot be measured on Social Media Marketing – FALSE

ROI cannot be measured on Social Media Marketing – FALSE

Attributed to various individuals (but quite possibly apocryphal) is the well-worn phrase ‘Half of my advertising spend is wasted. Unfortunately I don’t know which half’. It’s the sort of thing you might hear from a cynical Financial Director; and unfortunately it typifies the belief that is held in some business circles about social media spending.…

10 Reasons not to hire your own digital staff

10 Reasons not to hire your own digital staff

So your organisation knows it needs to ‘do digital’ properly. Is your first thought to hire a digital marketing manager? Then maybe you should think again. Here are 10 reasons why…  1. Lack of expertise If you are a digital expert at the top of your game, do you want to work with like-minded colleagues in…

Politicians in Social Networks

Politicians in Social Networks

During the heat of the General Election campaign, when everybody who apparently knew about these things predicted a hung parliament, I took it upon myself to carry out my own peoples’ social media poll by analysing which of the party leaders was taking digital seriously. Interestingly, in my article’s results David Cameron came out easily…

Zuckerberg says “Keep it Facebook”

Zuckerberg says “Keep it Facebook”

The social media battle is one for your precious time. We have seen how it is taking an increasing proportion of the average person’s day, and with the rise of mobile devices, the bans on office use are less relevant. In fact, there are reports of companies softening their social network policies. As the big…

Social Media Digest

Social Media Digest

So much is happening in the world of social media that it can be hard for CEOs and marketers to keep up. Here as a quick aide is a resume of some developments from recent weeks that may or may not have caught your attention. Twitter gets Video… Twitter is (as its name suggests) all…

Which B2B Brand is brave enough to use Instagram?

Which B2B Brand is brave enough to use Instagram?

Inevitably, as the head of an agency specialising in B2B digital media, I focus my articles, and my clients’ attention, on the media that will be most likely to make money, and win new business friends and influence people, right now. Hence my emphasis on LinkedIn, Twitter, GoogleAds and YouTube. But I have warned about…

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