Posts Tagged social media management

‘Ello: where have all the Facebook deserters gone?

‘Ello: where have all the Facebook deserters gone?

I have written before about the various doomsayers that predict hard times ahead for Facebook. There is a well-documented tendency for its youthful core membership to be increasingly turned off by the rise of the silver surfers on the network. After all, what kid wants to be sharing his or her innermost thoughts and choice…

Why Outsourcing Social Media makes Business Sense

Why Outsourcing Social Media makes Business Sense

A Forbes article reports studies that show how a medium-sized business needs to spend 32 hours a month just keeping on top of one social media platform, let alone the whole gamut of them. Do you have that amount of free time? I suspect not… The time argument alone creates a powerful argument for outsourcing…

Vine – your 6 seconds of B2B fame

Vine – your 6 seconds of B2B fame

I have written about Vine as being one of the new breed of social networks: but I now want to focus specifically on its applications for B2B. Just to remind you, this is the app (originally just for iOS but also Android since 2013) that allows you to create 6-second videos on your device. It…

Location Based Marketing – why B2Bs need Foursquare

Location Based Marketing – why B2Bs need Foursquare

As we know, when buying property there are three factors to consider – location, location and location. When Foursquare was dreamed up in 2008, its founders must have had that saying in mind. It is a location-based marketing platform, one that is now used behind the scenes by others like Instagram and Vine for their…

Why Twitter is getting serious about analytics

Why Twitter is getting serious about analytics

As a B2B marketer, you know that your company is rightly going to demand that you justify your expenditure on social media. Some social networks are shining examples of how to supply analytical data that can be used by advertisers to measure and fine-tune their presence. Until now, Twitter was not one of those, to…

Is YouTube the new Telly?

Is YouTube the new Telly?

What do you do with TV advertisements these days? Watch the ‘+1’ channels or catch-up TV, so you can fast forward through them all? That’s certainly the way it’s done in my household, and in that of many of my acquaintance. Small wonder then that more and more B2C advertisers are turning to alternative media.…

Page 5 of 10 «...34567...»