Posts Tagged social media management

Face Off between Office Social Rivals

Face Off between Office Social Rivals

Just when you think that the social network playing field is clearly demarcated and everyone has their defined positions, along comes a new initiative that threatens to move the proverbial goalposts again. We at Hannon Digital are great advocates of LinkedIn for B2B management teams, and we work closely with LinkedIn in London to provide…

How does Facebook know where you live?

How does Facebook know where you live?

Big Brother may not quite have materialised in 1984 as George Orwell had predicted, but some may now begin to dust off his prophecies, as social networks become ever more able to track your online activities and preferences, your identity and even predict your thoughts… For the advertiser, of course, this is an enticing prospect,…

What’s the big Yahoo?

What’s the big Yahoo?

In my columns I frequently refer to Google, which is of course for so many of us the default search engine, having seen off former giants like Netscape: but it is less often that I and other commentators refer to Yahoo as being a serious rival.  Yet this is somewhat unfair: Yahoo is no longer…

Why Facebook Rooms are open for business

Why Facebook Rooms are open for business

As someone who advises businesses, especially B2Bs, on how to get the best results from social networks, I am often asked if Facebook isn’t the first and most obvious choice to focus the activity.  My answer is generally ‘no’. Unless you plan to intervene in the personal conversations of individuals (predominantly young ones, albeit less…

The Fun Factor and B2B Marketing

The Fun Factor and B2B Marketing

One of the unspoken assumptions that lies behind a lot of business-to-business marketing is that it has to be serious and, well, “businesslike”. The result of this is that advertising ideas that seem frivolous are frequently rejected out of hand. They may be OK for B2C, runs the cliché, but they don’t suit professional companies.…

Shock finding: B2B companies lead social network trend

Shock finding: B2B companies lead social network trend

Because my company is known for being particularly strong in bringing digital media services to the B2B sector, I am very well aware of the tendency for B2C operations to lead the way in social media marketing, leaving B2Bs to play catch-up when a trend becomes established. It is therefore very heartening for me to…

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