Posts Tagged social media management

Facebook and other Social Media Trends

Facebook and other Social Media Trends

I’m a grown up (most of the time). And I deal with grown-up online issues for my clients. Therefore it can be frustrating when digital research, and commentators, focus on teenage markets or pollute their data by mixing youth social media information with that for adults. That is why I welcome the Pew Research Center’s…

The Turning of the B2B Year

The Turning of the B2B Year

At the turning of the year, it is worth highlighting some social media issues that have emerged in 2014 and that deserve our attention as we look ahead. Showing a Cruel Face? If you are going to run a social network, then one of your watchwords should be sensitivity. That is a message that was…

Which B2B Brand is brave enough to use Instagram?

Which B2B Brand is brave enough to use Instagram?

Inevitably, as the head of an agency specialising in B2B digital media, I focus my articles, and my clients’ attention, on the media that will be most likely to make money, and win new business friends and influence people, right now. Hence my emphasis on LinkedIn, Twitter, GoogleAds and YouTube. But I have warned about…

2015: long term digital forecasting…

2015: long term digital forecasting…

I was once told by a City financial analyst that in the stock market, the ‘long term’ means ‘after lunch’. Well, given the extremely short half-life of any of the frequent explosions in the digital marketing sphere in which I work, to even consider what might be happening by the end of 2015 is to…

Social Media are for life, not just for Christmas…

Social Media are for life, not just for Christmas…

Whenever I am mentoring or tutoring businesspeople about how they can succeed via social media, I always preach the importance of consistency. As soon as you begin to be active, you have to keep up the momentum and supply a steady flow of rich material – or your audience will begin to drift away to…

Where next for LinkedIn?

Where next for LinkedIn?

LinkedIn, you may rightly think, is doing all right, thank you. Unusually among social networks, it is nearly making a profit, and it posted some impressive gains in Q1 2014 versus the same period last year: Revenue up 46% to $473 million Membership up 36% to 313 million Unique visitors up 26% Page views up…

Are you in the dark about social sharing?

Are you in the dark about social sharing?

Although digital agencies like mine know that social media has a huge and rapidly growing effect on consumers, there are sceptics who pour scorn on the data. In fact, the power of social sharing is under-recognised and it is mighty, as is now revealed in a new (October 2014) survey by RadiumOne. The key finding…

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