Posts Tagged social media management

Zuckerberg says “Keep it Facebook”

Zuckerberg says “Keep it Facebook”

The social media battle is one for your precious time. We have seen how it is taking an increasing proportion of the average person’s day, and with the rise of mobile devices, the bans on office use are less relevant. In fact, there are reports of companies softening their social network policies. As the big…

Retargeting comes of age

Retargeting comes of age

What is retargeting? Put simply, just the addition of a piece of code to all your online activities that allows you to spot and track the activities of people when they browse and interact online. Originally it was a tactic designed to catch lapsed customers and try to win them back by serving them new…

Social Media Digest

Social Media Digest

So much is happening in the world of social media that it can be hard for CEOs and marketers to keep up. Here as a quick aide is a resume of some developments from recent weeks that may or may not have caught your attention. Twitter gets Video… Twitter is (as its name suggests) all…

Social media versus the personal B2B referral

Social media versus the personal B2B referral

A recently-released survey by US software company Implisit, (as reported by emarketer, whose tables are replicated here), is very enlightening. Carried out in October 2014 among almost 500 American B2B clients of Implisit, all of whom are using Salesforce CRM, its headline finding is that personal referrals by clients and employees generate the highest conversion…

The cost of recruiting marketers – Will Talent Out?

The cost of recruiting marketers – Will Talent Out?

One of the biggest problems faced by both clients and agencies alike is the cost of hiring and retaining good quality staff, particularly in the specialist field of digital marketing. A little knowledge truly is a dangerous thing: many have a superficial grounding in the subject but few have the real hands-on experience that is…

The New Social Media Maxims

The New Social Media Maxims

As the clients finish their skiing trips and we get seriously down to business in 2015, I’d like to flag up three key maxims that I suggest you keep in the forefront of your marketing mind throughout the chaos and confusion of the working year. 1. Show, not tell The social network scene, born out…

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