Posts Tagged Digital Transformation

Digital Marketing – Going for the One

Digital Marketing – Going for the One

For most of its life, advertising’s techniques have been based upon mass marketing. The sheer difficulty and cost of individual targeting have meant that it has been an unattainable dream. Thus even B2B practitioners have had to take ads in trade magazines, build expensive expo stands and run wasteful direct mail campaigns in order to…

Does your B2B CEO trust you?

Does your B2B CEO trust you?

There were two surveys conducted in recent times that reinforced what many senior C-Suite marketing executives know intuitively: that in far too many cases they are not trusted as much in pure management terms as some of their peers. In the Digital Pulse conference in Boston in 2013, Jason Stewart, content strategist at Annuitas, revealed…

Defining the milestones to becoming a digital company

Defining the milestones to becoming a digital company

Our latest Digital Leaders Think Tank at Hays Recruitment in London, under this title, was in many ways the most difficult one for me as chairman, since I began chairing DLTT events almost 5 years ago. Hays does a huge amount of work in the digital space and is one of LinkedIn’s biggest clients in…

Why B2Bs need to change their social media behaviour

Why B2Bs need to change their social media behaviour

The typical B2B supplier/customer relationship tends on average to involve an ongoing interaction, whereas a great number of B2C transactions are one-offs or irregular. All the more important, then, that if you are a B2B operation, you get to know your customer as well as possible – and now, the customers increasingly want their interaction…

Are Social Media becoming dirty words?

Are Social Media becoming dirty words?

For all the seemingly unstoppable rise of the big social media networks, and their influence on business life, there have been many high-profile critics of the new media giants. We have all heard about the grooming of young Facebook members by predatory adults, and the vicious Twitter ‘trolling’ by undesirables who use their tweets to…

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