Posts Tagged digital marketing

Digital Marketing – Going for the One

Digital Marketing – Going for the One

For most of its life, advertising’s techniques have been based upon mass marketing. The sheer difficulty and cost of individual targeting have meant that it has been an unattainable dream. Thus even B2B practitioners have had to take ads in trade magazines, build expensive expo stands and run wasteful direct mail campaigns in order to…

The Turning of the B2B Year

The Turning of the B2B Year

At the turning of the year, it is worth highlighting some social media issues that have emerged in 2014 and that deserve our attention as we look ahead. Showing a Cruel Face? If you are going to run a social network, then one of your watchwords should be sensitivity. That is a message that was…

Best Practice for B2B Digital Marketing

Best Practice for B2B Digital Marketing

To quote Bonnie Tyler, “I need a hero” – because we who specialise in B2B marketing are often overlooked while more B2C practitioners are lauded for their achievements. Here are two examples of excellence in our sector, to encourage you to emulate their achievements. Jobsite – spoofing for success It is great to be able…

What are the Government Growth Vouchers?

What are the Government Growth Vouchers?

At Hannon Digital, we work with companies large and and not-so-large: and at the smaller end many of our clients can now benefit from the Government initiative called Growth Vouchers. Coming on top of the Patent Box scheme that cuts corporation tax to 10% on the exploitation of intellectual property in your business, it is…

How to convert Big Data into B2B marketing gold

How to convert Big Data into B2B marketing gold

You have, I am sure, always captured some data on your customers, if only on a series of Rolodex cards. But such is the explosion of information available today that it has spawned the term ‘Big Data’. Where do you begin in terms of making sense of it all? The keys to gaining market advantage…

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