Posts Tagged digital marketing

Top 6 Digital Marketing Trends that will dominate 2016

Top 6 Digital Marketing Trends that will dominate 2016

As 2016 rolls in, it’s time for those new year’s traditions – but aside from clichéd resolutions about hitting the gym, or achieving a better work life balance, have you considered your digital marketing objectives for the year? A lot of the time, people’s new year resolutions never see the light of day because they…

A Masterclass with Colm Hannon –Don’t Miss this Opportunity!

A Masterclass with Colm Hannon –Don’t Miss this Opportunity!

Digital marketing expert and the founder & CEO of our company, Colm Hannon will be conducting a Masterclass on ‘Defining and communicating your own personal brand online’, as a part of the Guardian’s Masterclass series. These classes are aimed at anyone interested in personal or professional development. “Harnessing the expertise and specialisms within the organisation,…

Does it pay to profile your customers?

Does it pay to profile your customers?

Today I got a promotional e-mail about a premium insurance package for my car. I don’t own one!  And at least once a week I get an SMS coupon from an online store that I haven’t shopped at in over 3 years. Meanwhile, an online magazine that I visit at least once a week still…

10 Reasons not to hire your own digital staff

10 Reasons not to hire your own digital staff

So your organisation knows it needs to ‘do digital’ properly. Is your first thought to hire a digital marketing manager? Then maybe you should think again. Here are 10 reasons why…  1. Lack of expertise If you are a digital expert at the top of your game, do you want to work with like-minded colleagues in…

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