Posts Tagged digital advertising

Why advertisers want to see through digital

Why advertisers want to see through digital

During 2014 I have often argued that advertisers do not always get a fair deal from their digital agencies, and that there must be greater accountability about the way that they are treated – or what we often refer to as ‘transparency’. I was therefore interested to see a piece by Phil Macauley, EU managing…

Are you in the dark about social sharing?

Are you in the dark about social sharing?

Although digital agencies like mine know that social media has a huge and rapidly growing effect on consumers, there are sceptics who pour scorn on the data. In fact, the power of social sharing is under-recognised and it is mighty, as is now revealed in a new (October 2014) survey by RadiumOne. The key finding…

Why you should put money on Social Media

Why you should put money on Social Media

It is worth asking anyone who is trying to sell you something, “would you put your own money on it?” It tends to concentrate the mind. Yet when the subject matter is social media, most people do not think of the possibilities of investing personally in the sector. Well, in order to put your money…

What is Mashable and what is it doing in London?

What is Mashable and what is it doing in London?

Geeks of course know all about mashable.com but busy B2B directors can be forgiven for letting it pass under their radar. Now that it is setting up a London editorial office, that ignorance will need to be overcome. Firstly, a bit of history – Mashable started as a blog and has become a hugely influential…

Is your digital advertising budget well spent?

Is your digital advertising budget well spent?

As the owner of a London digital agency, I am acutely aware of the need to account to clients for the online money they spend. And it pains me when I hear about less scrupulous firms using buying tactics that benefit them, not the client. This sort of behaviour gives our fast-growing medium a bad…

Twitter Ads – do they do the business?

Twitter Ads – do they do the business?

Twitter, as the youngest of the Big 3, has seemed the least advertiser-friendly medium when compared with Facebook and LinkedIn. And B2C marketers have been at the forefront of its use as it has opened its doors ever wider to advertising. Yet now the B2B applications are becoming much more apparent, and no-one can afford…

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