Posts Tagged digital advertising

The Loneliness of the Long-Distance Digital Media Guy

The Loneliness of the Long-Distance Digital Media Guy

One of the less-discussed but actually very important problems faced by a guy (male or female) who gets hired by a firm to ‘do the digital thing’ that no-one else understands, is that – well – no-one else understands what the poor person says or does. I see a lot of B2B industrial or service…

In-house Digital Marketing people – The Latest Cost

In-house Digital Marketing people – The Latest Cost

Earlier this year, my company (Hannon Digital) made a video about what it really costs to engage a Digital Marketing Manager in London. The base salary figure was £35,000, based on an average figure from published sources, which use advertised posts. So looking at late 2016, how has that changed? Well, it’s interesting to see…

The True Cost of Hiring and Losing Marketing Staff

The True Cost of Hiring and Losing Marketing Staff

One of the factors to take into account when hiring in-house marketing staff is their typically short length of tenure. Just as you get used to them and they to their roles, they have left for greener pastures. Headhunter Spencer Stuart carries out annual surveys on Chief Marketing Officers in 100 leading US consumer companies.…

DIY Digital – Don’t Do It…

DIY Digital – Don’t Do It…

The recent occurrence of a MediaTel conference entitled ‘Whose Job Is It Anyway’ made me think about the future role of agencies, and also the many clients who believe that do-it-yourself is a viable option when it comes to digital media content creation and management. Inevitably for a forum sponsored by ITV and containing speakers…

Is Adblocking bad for business?

Is Adblocking bad for business?

As an advertiser, you will be concerned about anything that potentially reduces the effectiveness of your campaigns.  Hence the importance that is being placed upon the issue of online adblocking. I would caution you to step back and take the long view on this. Any marketer has always had to accept the inherent wastefulness of…

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