Posts Tagged content marketing

Why Branding Matters in B2B

Why Branding Matters in B2B

Branding? That’s something that Apple, Coke and Starbucks do, isn’t it? Aimed at convincing consumers to buy from you?  Well, yes: but surprisingly, it is probably more important for B2B businesses. You may assume that professional buyers make their decisions based only on rational judgements, cold hard facts and price: but that would be wrong.…

Google Hummingbird: rewarding Added Value

Google Hummingbird: rewarding Added Value

It has been just 15 short years since Google was founded, as the brash young upstart among search engines. Now it bestrides the search market like a colossus, and every business needs to be aware of its power and how to correctly harness it.  The latest development from the company, the new Hummingbird algorithm, has…

Content Marketing tips for Law Firms

Content Marketing tips for Law Firms

The concept of content marketing has been around for a while now and it’s only gaining popularity with time. Multinational companies’ including Dell, IBM, American Express and Coca-Cola have all used this marketing tool to great effect. Even smaller businesses from different industries like software, real estate and banking have included content marketing in their…

How content marketing can help a recruitment agency

How content marketing can help a recruitment agency

Effective content marketing has been proven to be one of the most powerful ways to attract new clients and candidates online to recruitment agencies. By providing your clients and candidates with relevant, industry-related content, you can engage them for longer periods of time on your site and encourage online conversations which in turn also increases…

B2B social media checklist for 2014

B2B social media checklist for 2014

Here is a quick checklist for B2B companies to ensure that they have everything they need in place for 2014. Social media monitoring in place for sales, customer services, recruitment and product development. A digital strategy                 A content strategy A content schedule A publishing schedule A socially…

“Content Marketing” Is it really that important?

“Content Marketing” Is it really that important?

“Content is King”. People in marketing have been hearing this term for a very long time. The number of Google searches for the phrase “Content marketing” has soared over the last couple of years. Quality online content should be a top priority for any organisation seeking digital success. Without the right content strategy marketing activities…

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