Posts Tagged B2B Social Media

The Fun Factor and B2B Marketing

The Fun Factor and B2B Marketing

One of the unspoken assumptions that lies behind a lot of business-to-business marketing is that it has to be serious and, well, “businesslike”. The result of this is that advertising ideas that seem frivolous are frequently rejected out of hand. They may be OK for B2C, runs the cliché, but they don’t suit professional companies.…

Why B2Bs need to change their social media behaviour

Why B2Bs need to change their social media behaviour

The typical B2B supplier/customer relationship tends on average to involve an ongoing interaction, whereas a great number of B2C transactions are one-offs or irregular. All the more important, then, that if you are a B2B operation, you get to know your customer as well as possible – and now, the customers increasingly want their interaction…

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