Posts Tagged B2B Social Media

Twitter tips to improve your Twitter marketing

Twitter tips to improve your Twitter marketing

Contrary to popular belief, Twitter Marketing is not just about placing the right content in the right place at the right time. It involves moving past the obvious, clichéd advice and creating a flawless approach, a blend of relevant content and strategic targeting. What is important to remember is that Twitter is a fast-paced, crowded…

Social media versus the personal B2B referral

Social media versus the personal B2B referral

A recently-released survey by US software company Implisit, (as reported by emarketer, whose tables are replicated here), is very enlightening. Carried out in October 2014 among almost 500 American B2B clients of Implisit, all of whom are using Salesforce CRM, its headline finding is that personal referrals by clients and employees generate the highest conversion…

Does GAFA rule the digital world?

Does GAFA rule the digital world?

If you are a senior executive and don’t live in the self-centred world of the internet specialist, you may have avoided the acronym GAFA – it stands for:  Google (est. 1998) Apple (est. 1976) Facebook (est. 2004) Amazon (est. 1994)  It has been coined to indicate the power exerted by this modern Big 4 on…

Why Facebook Rooms are open for business

Why Facebook Rooms are open for business

As someone who advises businesses, especially B2Bs, on how to get the best results from social networks, I am often asked if Facebook isn’t the first and most obvious choice to focus the activity.  My answer is generally ‘no’. Unless you plan to intervene in the personal conversations of individuals (predominantly young ones, albeit less…

LinkedIn – where not-for-profits can profit…

LinkedIn – where not-for-profits can profit…

I often write about the beauties of social media for B2B businesses, most of whom are trying to make a profit, even though in the early years many are strictly unprofitable. S, of course, are most of the social media companies themselves, but note that this does not stop them from floating or from selling…

Social faux pas turn people off businesses

Social faux pas turn people off businesses

When your company embarks on the exciting journey through social media, do not make some of the common and potentially very costly errors that have been perpetrated by others. Read below, and steer clear… Don’t be a robot  One Joe Pulizzi, a marketing consultant and therefore a B2B supplier who should have known better, boosted…

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