Archive for Social Web Development

How to blend the virtues of Homeshoring and Offshoring

How to blend the virtues of Homeshoring and Offshoring

We all remember the rise and rise of offshore call centres. Most of the big banks and other service companies moved their customer handling abroad, amid much controversy. It was a cheaper solution but too often it was poorly planned and the result was bad service. The operator might not understand the caller, who in…

Why your B2B website is haemorrhaging leads

Why your B2B website is haemorrhaging leads

Until recently it was oh-so easy. You built your attractive B2B website and you invited people to click through to meet your needs – either to shop online, or to request more information, to express interest in becoming a distributor, or join your mailing list. ‘Simples’ – to quote a well-known meerkat… But things have…

Top 6 Digital Marketing Trends that will dominate 2016

Top 6 Digital Marketing Trends that will dominate 2016

As 2016 rolls in, it’s time for those new year’s traditions – but aside from clichéd resolutions about hitting the gym, or achieving a better work life balance, have you considered your digital marketing objectives for the year? A lot of the time, people’s new year resolutions never see the light of day because they…

Regional Business? Catch that Google Pigeon

Regional Business? Catch that Google Pigeon

Google’s recently-introduced mobile policy, backed up by a new algorithm, sees sites that are not mobile-friendly being downgraded, as I described in a previous article, Dubbed ‘Mobilegeddon’, it is indeed significant and needs to be acted upon by anyone whose site is not properly responsive. If you worry that it’s not, you can test your…

6 Ways to Tell if Your Website is Socially Enabled

6 Ways to Tell if Your Website is Socially Enabled

If you are a B2B Director, you have probably heard plenty of talk about how your website should evolve to meet the new challenges presented by the social media revolution. But what does this really mean for the way that you present your company online? Here’s a simple checklist to help outline what needs to…

Has Your Mobile Marketing Gone Native?

Has Your Mobile Marketing Gone Native?

As smartphones and tablets unstoppably overtake conventional computers in terms of the way we access the internet, the attention of the marketing world turns towards Mobile Marketing – the ways of engaging the attention of those of us using mobile devices. A term that has arisen in this context is ‘native advertising’. The theory is…

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