Archive for Social Media Training

Politicians in Social Networks

Politicians in Social Networks

During the heat of the General Election campaign, when everybody who apparently knew about these things predicted a hung parliament, I took it upon myself to carry out my own peoples’ social media poll by analysing which of the party leaders was taking digital seriously. Interestingly, in my article’s results David Cameron came out easily…

LinkedIn and Lynda in first joint promotion

LinkedIn and Lynda in first joint promotion

I was very intrigued to see what LinkedIn would do with its new and expensive ($1.5 bn) acquisition, Lynda.com, back in April. I speculated about the possibilities in an article at the time and suggested that we watch this space. Well, we have not had long to wait. Like other LinkedIn members, I have been…

LinkedIn – To Pay or Not To Pay?

LinkedIn – To Pay or Not To Pay?

As a LinkedIn trainer and advocate, I am more than usually attuned to any changes that this social network makes. Therefore I want to alert users (and non-users or dormant members that really ought to be active) to some interesting and potentially very worthwhile upgrades and features of the LinkedIn service offering. I think that…

Lynda links up with LinkedIn

Lynda links up with LinkedIn

The big new news from LinkedIn is that it has pulled off its biggest-ever acquisition – the $1.5 billion buyout of educational online library subscription service lynda.com (motto: ‘you can learn it’). Set up in 1995 by the eponymous Lynda Weinman (a former animator) with Bruce Heavin, the firm was an early internet venture, and…

LinkedIn Surveys Talent Around the Globe

LinkedIn Surveys Talent Around the Globe

As the premier social recruitment source, LinkedIn takes its responsibilities seriously: and this is demonstrated by its 4th annual LinkedIn Global Recruiting Trends report. To quote its authors: “To win in 2015, talent acquisition and business leaders need to stay ahead of the latest recruiting trends.” To monitor these, LinkedIn’s team surveyed 4,125 talent recruiting…

Where next for LinkedIn?

Where next for LinkedIn?

LinkedIn, you may rightly think, is doing all right, thank you. Unusually among social networks, it is nearly making a profit, and it posted some impressive gains in Q1 2014 versus the same period last year: Revenue up 46% to $473 million Membership up 36% to 313 million Unique visitors up 26% Page views up…

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