Archive for Social Media Management

The Loneliness of the Long-Distance Digital Media Guy

The Loneliness of the Long-Distance Digital Media Guy

One of the less-discussed but actually very important problems faced by a guy (male or female) who gets hired by a firm to ‘do the digital thing’ that no-one else understands, is that – well – no-one else understands what the poor person says or does. I see a lot of B2B industrial or service…

In-house Digital Marketing people – The Latest Cost

In-house Digital Marketing people – The Latest Cost

Earlier this year, my company (Hannon Digital) made a video about what it really costs to engage a Digital Marketing Manager in London. The base salary figure was £35,000, based on an average figure from published sources, which use advertised posts. So looking at late 2016, how has that changed? Well, it’s interesting to see…

The True Cost of Hiring and Losing Marketing Staff

The True Cost of Hiring and Losing Marketing Staff

One of the factors to take into account when hiring in-house marketing staff is their typically short length of tenure. Just as you get used to them and they to their roles, they have left for greener pastures. Headhunter Spencer Stuart carries out annual surveys on Chief Marketing Officers in 100 leading US consumer companies.…

The 10 Big Don’ts of Social Media Marketing

The 10 Big Don’ts of Social Media Marketing

As a B2B digital marketing specialist, I talk to many firms where there is skepticism either about the value added by social networks to their business: or about the role of external social media management services. To those people I say, success in social media application is as much about what you don’t do wrong,…

10 Twitter Tips for British B2B Marketers

10 Twitter Tips for British B2B Marketers

Apologies to our American cousins, but it does tend to be the case that because their digital market is so massive, they can dominate discussions about how best to promote yourself on social media. When it comes to Twitter, there is obvious commonality in their approach to the platform and ours in the UK (or…

ROI cannot be measured on Social Media Marketing – FALSE

ROI cannot be measured on Social Media Marketing – FALSE

Attributed to various individuals (but quite possibly apocryphal) is the well-worn phrase ‘Half of my advertising spend is wasted. Unfortunately I don’t know which half’. It’s the sort of thing you might hear from a cynical Financial Director; and unfortunately it typifies the belief that is held in some business circles about social media spending.…

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