Archive for General

The True Cost of Hiring and Losing Marketing Staff

The True Cost of Hiring and Losing Marketing Staff

One of the factors to take into account when hiring in-house marketing staff is their typically short length of tenure. Just as you get used to them and they to their roles, they have left for greener pastures. Headhunter Spencer Stuart carries out annual surveys on Chief Marketing Officers in 100 leading US consumer companies.…

Google Ranking – Separating Fact from Myth

Google Ranking – Separating Fact from Myth

In recent years there has been a huge amount of time devoted to dissecting just what works and does not in terms of SEO and ranking highly on Google (and let’s not forget Bing/Yahoo). Much of what is written is either out of date or is misguided. To do the subject full justice would require…

How to create a successful B2B email marketing campaign

How to create a successful B2B email marketing campaign

Maintaining a regular communication with your clients is even more important for B2B companies than it is for consumer operations.  Arguably the most important weapon in your armoury is email marketing. Whereas emails from companies you once bought from as an individual can be diffuse and irrelevant, when you make a trade purchase you are…

WTF is an Infographic?

WTF is an Infographic?

    “A picture is worth a thousand words.” While this might be a cliché, science backs it – In fact, research is quite clear that people process visual information much faster than other forms of content. 90% of the information transmitted to the brain is visual ! There are 100s of ways to attract…

Don’t Miss the Murder Ball!

Don’t Miss the Murder Ball!

This Wednesday, 20th May – it’s the 2nd Annual Murder Ball at Twickenham, to raise money for Wheelchair Rugby teams! And STOP PRESS: the price is only £75 per person. For this quality of entertainment and the chance to support a great cause, it’s a stunning bargain – DON’T MISS THE FUN! Laura Wright sings…

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