Archive for Content Management & Publishing

Twitter tips to improve your Twitter marketing

Twitter tips to improve your Twitter marketing

Contrary to popular belief, Twitter Marketing is not just about placing the right content in the right place at the right time. It involves moving past the obvious, clichéd advice and creating a flawless approach, a blend of relevant content and strategic targeting. What is important to remember is that Twitter is a fast-paced, crowded…

The Science behind Infographics – and why they work

The Science behind Infographics – and why they work

As they often say in the States, “follow the money”, and in the case of infographic usage, B2B companies in the USA have certainly voted with their wallets – according to the Content Marketing Institute’s annual survey, infographics were the fastest-growing digital marketing tactic in 2015, with 62% of B2B marketers using it (in 2014,…

Top 10 Digital Articles of 2015

Top 10 Digital Articles of 2015

Now that the Holiday madness is behind us, here is a run-down of our Hannon Digital articles that most impressed you in 2015: and like last year, we aim to bring you regular reports from the B2B Digital Frontline all through the coming months. 10. LinkedIn – To Pay or Not to Pay? (June 18)…

How to create a successful B2B email marketing campaign

How to create a successful B2B email marketing campaign

Maintaining a regular communication with your clients is even more important for B2B companies than it is for consumer operations.  Arguably the most important weapon in your armoury is email marketing. Whereas emails from companies you once bought from as an individual can be diffuse and irrelevant, when you make a trade purchase you are…

The changing face of SEO

The changing face of SEO

There have been so many changes to Google’s operating practices in the last three years, that the whole industry built around Search Engine Optimisation (SEO) has been turned on its head – and many  specialist practitioners in the formerly dark art are no more to be found. A raft of techniques that were once used…

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