Author Archive

Colm Hannon is the founder and CEO of Hannon Digital a digital communications training and outsourcing company in London that specialises in enabling companies and their staff to communicate better online for business. Colm is a recognised thought leader and entrepreneur in London in the digital and social media space having spoken at events around the world for big brand companies including LinkedIn on the subject of social business. Colm has advised companies like Microsoft, BAE Systems, RBS, P&G, EY, CBRE, Allianz and many more. He is the founder and Chair of The Digital Leaders Think Tank for leaders in marketing and communications and he is the founder of the world’s largest business community for business people with a passion for rugby called The Rugby Business Network.
10 Reasons not to hire your own digital staff

10 Reasons not to hire your own digital staff

So your organisation knows it needs to ‘do digital’ properly. Is your first thought to hire a digital marketing manager? Then maybe you should think again. Here are 10 reasons why…  1. Lack of expertise If you are a digital expert at the top of your game, do you want to work with like-minded colleagues in…

Do you need to add words to your AdWords?

Do you need to add words to your AdWords?

Anyone who has embarked on a Google AdWords Pay-Per-Click (PPC) campaign will know that to get it right is a complicated business. You may start with great intentions, but then other things divert you, and the very necessary gardening chores get overlooked. By which I mean that AdWords requires frequent and regular attention to: Refreshment…

Lessons from the LinkedIn ‘sexism’ affair

Lessons from the LinkedIn ‘sexism’ affair

Those who connect on LinkedIn in the UK alone are in good company – with over 17 million British members, it is the best route to enhancing one’s professional network. Yet one professional fell foul of it in a very big way recently, and ended up as front-page news (admittedly on a slow news day).…

Digital Marketing – Going for the One

Digital Marketing – Going for the One

For most of its life, advertising’s techniques have been based upon mass marketing. The sheer difficulty and cost of individual targeting have meant that it has been an unattainable dream. Thus even B2B practitioners have had to take ads in trade magazines, build expensive expo stands and run wasteful direct mail campaigns in order to…

Politicians in Social Networks

Politicians in Social Networks

During the heat of the General Election campaign, when everybody who apparently knew about these things predicted a hung parliament, I took it upon myself to carry out my own peoples’ social media poll by analysing which of the party leaders was taking digital seriously. Interestingly, in my article’s results David Cameron came out easily…

Page 5 of 28 «...34567...»