Author Archive

Colm Hannon is the founder and CEO of Hannon Digital a digital communications training and outsourcing company in London that specialises in enabling companies and their staff to communicate better online for business. Colm is a recognised thought leader and entrepreneur in London in the digital and social media space having spoken at events around the world for big brand companies including LinkedIn on the subject of social business. Colm has advised companies like Microsoft, BAE Systems, RBS, P&G, EY, CBRE, Allianz and many more. He is the founder and Chair of The Digital Leaders Think Tank for leaders in marketing and communications and he is the founder of the world’s largest business community for business people with a passion for rugby called The Rugby Business Network.
How to create a successful B2B email marketing campaign

How to create a successful B2B email marketing campaign

Maintaining a regular communication with your clients is even more important for B2B companies than it is for consumer operations.  Arguably the most important weapon in your armoury is email marketing. Whereas emails from companies you once bought from as an individual can be diffuse and irrelevant, when you make a trade purchase you are…

Does it pay to profile your customers?

Does it pay to profile your customers?

Today I got a promotional e-mail about a premium insurance package for my car. I don’t own one!  And at least once a week I get an SMS coupon from an online store that I haven’t shopped at in over 3 years. Meanwhile, an online magazine that I visit at least once a week still…

WTF is an Infographic?

WTF is an Infographic?

    “A picture is worth a thousand words.” While this might be a cliché, science backs it – In fact, research is quite clear that people process visual information much faster than other forms of content. 90% of the information transmitted to the brain is visual ! There are 100s of ways to attract…

Page 4 of 28 «...23456...»