Author Archive

Colm Hannon is the founder and CEO of Hannon Digital a digital communications training and outsourcing company in London that specialises in enabling companies and their staff to communicate better online for business. Colm is a recognised thought leader and entrepreneur in London in the digital and social media space having spoken at events around the world for big brand companies including LinkedIn on the subject of social business. Colm has advised companies like Microsoft, BAE Systems, RBS, P&G, EY, CBRE, Allianz and many more. He is the founder and Chair of The Digital Leaders Think Tank for leaders in marketing and communications and he is the founder of the world’s largest business community for business people with a passion for rugby called The Rugby Business Network.
DIY Digital – Don’t Do It…

DIY Digital – Don’t Do It…

The recent occurrence of a MediaTel conference entitled ‘Whose Job Is It Anyway’ made me think about the future role of agencies, and also the many clients who believe that do-it-yourself is a viable option when it comes to digital media content creation and management. Inevitably for a forum sponsored by ITV and containing speakers…

Is Adblocking bad for business?

Is Adblocking bad for business?

As an advertiser, you will be concerned about anything that potentially reduces the effectiveness of your campaigns.  Hence the importance that is being placed upon the issue of online adblocking. I would caution you to step back and take the long view on this. Any marketer has always had to accept the inherent wastefulness of…

The 10 Big Don’ts of Social Media Marketing

The 10 Big Don’ts of Social Media Marketing

As a B2B digital marketing specialist, I talk to many firms where there is skepticism either about the value added by social networks to their business: or about the role of external social media management services. To those people I say, success in social media application is as much about what you don’t do wrong,…

10 Twitter Tips for British B2B Marketers

10 Twitter Tips for British B2B Marketers

Apologies to our American cousins, but it does tend to be the case that because their digital market is so massive, they can dominate discussions about how best to promote yourself on social media. When it comes to Twitter, there is obvious commonality in their approach to the platform and ours in the UK (or…

ROI cannot be measured on Social Media Marketing – FALSE

ROI cannot be measured on Social Media Marketing – FALSE

Attributed to various individuals (but quite possibly apocryphal) is the well-worn phrase ‘Half of my advertising spend is wasted. Unfortunately I don’t know which half’. It’s the sort of thing you might hear from a cynical Financial Director; and unfortunately it typifies the belief that is held in some business circles about social media spending.…

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