Author Archive

Colm Hannon is the founder and CEO of Hannon Digital a digital communications training and outsourcing company in London that specialises in enabling companies and their staff to communicate better online for business. Colm is a recognised thought leader and entrepreneur in London in the digital and social media space having spoken at events around the world for big brand companies including LinkedIn on the subject of social business. Colm has advised companies like Microsoft, BAE Systems, RBS, P&G, EY, CBRE, Allianz and many more. He is the founder and Chair of The Digital Leaders Think Tank for leaders in marketing and communications and he is the founder of the world’s largest business community for business people with a passion for rugby called The Rugby Business Network.
How to blend the virtues of Homeshoring and Offshoring

How to blend the virtues of Homeshoring and Offshoring

We all remember the rise and rise of offshore call centres. Most of the big banks and other service companies moved their customer handling abroad, amid much controversy. It was a cheaper solution but too often it was poorly planned and the result was bad service. The operator might not understand the caller, who in…

The Loneliness of the Long-Distance Digital Media Guy

The Loneliness of the Long-Distance Digital Media Guy

One of the less-discussed but actually very important problems faced by a guy (male or female) who gets hired by a firm to ‘do the digital thing’ that no-one else understands, is that – well – no-one else understands what the poor person says or does. I see a lot of B2B industrial or service…

In-house Digital Marketing people – The Latest Cost

In-house Digital Marketing people – The Latest Cost

Earlier this year, my company (Hannon Digital) made a video about what it really costs to engage a Digital Marketing Manager in London. The base salary figure was £35,000, based on an average figure from published sources, which use advertised posts. So looking at late 2016, how has that changed? Well, it’s interesting to see…

The True Cost of Hiring and Losing Marketing Staff

The True Cost of Hiring and Losing Marketing Staff

One of the factors to take into account when hiring in-house marketing staff is their typically short length of tenure. Just as you get used to them and they to their roles, they have left for greener pastures. Headhunter Spencer Stuart carries out annual surveys on Chief Marketing Officers in 100 leading US consumer companies.…

How to reinvent your B2B salesforce – go Digital

How to reinvent your B2B salesforce – go Digital

When we were younger and computers were simpler, unconnected boxes, much of a trade buyer’s week would be taken up with a series of face-to-face meetings with sales representatives who showed up in their company Ford Mondeos (or Sierras if you go back that far). Orders would routinely be given and recorded in the grateful…

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