10 Reasons not to hire your own digital staff

Leave a Comment (1) ↓

digital staff

So your organisation knows it needs to ‘do digital’ properly. Is your first thought to hire a digital marketing manager? Then maybe you should think again. Here are 10 reasons why…

 1. Lack of expertise

If you are a digital expert at the top of your game, do you want to work with like-minded colleagues in a creative hot shop or do you want to be a loner in a client who specializes in making widgets or supplying financial services? I think you know the answer.

 2. No creative ability

You will probably tend to hire a ‘suit’, someone who fits in with your corporate ethos. That’s not the person who is naturally going to think outside your comforting business box.

 3. Limited outside exposure

There are many other companies out there that have issues and problems like yours to overcome. You may be lucky and find someone who has a bit of previous experience: but for current awareness and cross-fertilization, you need a third party.

4.  All alone

Hiring one person means they have no backup. Who have they got to bounce off, and who will do all the legwork that they do not have the time or inclination to do?

5. On costs

Anyone who hires in the big city knows the ‘London Weighting’ costs – you are in for a premium salary, and that’s just the beginning. Get ready for NI, pension, expenses, and maybe a health club membership…

6. Not the sharpest knife

Your new man or woman may do their best to keep up with the ever-changing developments in digital, but they cannot hope to have the cutting-edge exposure and inside knowledge of a specialist digital consultancy.

7. Paying twice

Why do agencies have many people on your account? Because there are many jobs to do. Consequently, be prepared for your new hire to soon sign up external suppliers to do the creative and tech heavy lifting – so are you happy about paying double the cost that you budgeted for?

8. Time off

As with any employee, your digital person will be entitled to holidays, and is likely to be off sick, take paternity or maternity leave, or just have a bad day. Whereas your agency knows that it is in the business of 24/7 service.

9. One skill versus many

You can certainly hire someone who is highly skilled in tech, or social media – but will they write their own SEO copy, answer all the tweets or craft the perfect infographic? For multiple skillsets, you need a full-function digital consultancy.

10. Attachments not included

Here’s the final kicker. You may have, against the odds, found a multi-talented superman or superwoman – but to do their job to the full they need to subscribe to a bevy of expensive tools like Hootsuite, Sprout Social and Manage Flitter. You can end up spending £25k on apps that come as part of the deal when you outsource to the right specialist company.

 

If I’ve convinced you of the virtues of outsourcing over insourcing digital, then we at Hannon Digital London are ready to learn about your needs and to put together a cost-effective package that in most cases costs less than one new person sitting in your office – and it involves a wealth of different and complementary skills.

 

 

  • steve

    This is a fairly damning critique of the digital manager world….! I’ve worked with some insanely talented digital managers, some of whom have come from the agencies, who choose to stay on that side of the fence because they feel they can affect greater change and lead the strategy by being within the business. An agency will always be an outsider so matter how entrenched you think you are.

  • steve

    This is a fairly damning critique of the digital manager world….! I’ve worked with some insanely talented digital managers, some of whom have come from the agencies, who choose to stay on that side of the fence because they feel they can affect greater change and lead the strategy by being within the business. An agency will always be an outsider so matter how entrenched you think you are.